Benefits of feeding your dog a raw diet can include:

  • Increased energy..... hope you can keep up!
  • Improved skin and coat health..... shiny!
  • Less susceptible to cancer and diabetes.... evidence suggests that animals fed a raw diet have a healthier immune system..... awesome!
  • Better smelling breath.... who doesn't need that?!
  • Less mess to clean up after your dog.... smaller, less smelly, firmer stool expresses anal glands naturally, preventing pain, scooting and excessive licking.... what a relief!
  • Better tasting food for a happier dog..... don't you love yummy food?!
  • Improved overall health and quality of life..... yippee!!!!!!

RAW DOG FOOD such as MAXOTA RAW mimics the diet of animals in the wild, specifically wolves and other predatory canines, and is based on the prey that these animals would hunt for in the wild. Wild dogs and wolves have been hunting and eating prey for thousands of years. Dogs have therefore developed a digestive system that functions best on raw foods.

MAXOTA RAW's biologically appropriate, nutritionally sound and adequate, ancestral diet is based on fresh prey's meat, bone, innards, and predigested fruit and vegetation such as seeds, leaves and grasses.

Only since the industrial age has the common diet of dogs been cooked, high in grains, and low in nutrients.

  • Kibble was developed for human convenience, not dogs' health.....not cool!
  • grain is commonly the main ingredient in kibble, which is difficult for a dog to digest. Amylase, the enzyme that breaks down carbohydrates, is not produced in dogs at the same level as in humans, and this puts stress on a dog's pancreas, which can lead to pancreatitis.....poor dog!
  • kibble is cooked between 160f degrees and 300f degrees which causes 50% nutrient loss in meats and vegetables.....cooking food destroys natural enzymes and "good" as well as "bad" bacteria found naturally in raw foods.....they need those enzymes!
  • only humans need to cook meat to process the "bad" bacteria.....your dog's evolution as a hunter and scavenger has maintained its extremely short digestive tract which does not allow bacteria the time to multiply to a significant level....dogs use what is needed in their food and quickly get rid of the rest.....power to the poop!
  • shorter digestive tract means your dog needs nutrient rich food, unlike kibble, to obtain proper nutrition.....so kibble is not the best option!
  • MAXOTA RAW is made with 16 fresh ingredients, while "premium" kibble commonly has as many as 100 ingredients. Reducing the number of ingredients and raising the nutritional value and bio-availability of those nutrients is best for optimal health, especially in allergy-prone animals.....the benefits are amazing!
  • Our meats (muscle meat, raw meaty bones and organ meat) come from local USDA and HACCP approved facilities and are antibiotic, hormone, and steroid free. These are an excellent source of bio-available calcium, glucosamine and chondroitin, necessary for healthy hip and joint function. These meats naturally contain the bio-available amino acid Taurine, which is lost in the manufacturing process in kibble. The lack of Taurine has been linked to medical conditions such as blindness and heart disease. Kibble manufacturers add synthetic Taurine to their process which is harder for your dog to metabolize as compared to a natural form.
  • MAXOTA RAW's biologically appropriate, nutritionally sound and adequate, ancestral diet is based on fresh prey's meat, bone, innards, and predigested fruit and vegetation such as seeds, leaves and grasses.....food that's fit for a dog!

100% All-natural fresh ingredients means nutrients in their most bio-available form.

  • MAXOTA RAW's biologically appropriate, nutritionally sound and adequate, ancestral diet is based on fresh prey's meat, bone, innards, and predigested fruit and vegetation such as seeds, leaves and grasses. our formulas are influenced by the principles of the globally known system called "B.A.R.F", or "Biologically Appropriate Raw Food", consisting of essentially 80% meat and crushed bone and 20% produce.
  • MAXOTA RAW is made with 16 fresh ingredients, while "premium" kibble commonly has as many as 100 ingredients. Reducing the number of ingredients and raising the nutritional value and bio-availability of those nutrients is best for optimal health, especially in allergy-prone animals.
  • bio-available nutrients are absorbed at a faster rate, reaching systemic circulation faster and are therefore rapidly available for cellular use.
  • Our meats (muscle meat, raw meaty bones and organ meat) come from local USDA inspected and HACCP approved facilities and are antibiotic, hormone, and steroid free. These are an excellent source of bio-available calcium, glucosamine and chondroitin, necessary for healthy hip and joint function. These meats naturally contain the bio-available amino acid Taurine, which is lost in the manufacturing process in kibble. The lack of Taurine has been linked to medical conditions such as blindness and heart disease. Kibble manufacturers add synthetic Taurine to their process which is harder for your dog to metabolize as compared to a natural form.
  • Our produce and supplements are certified organic and come from USDA inspected and HACCP approved facilities. Our produce provides rich sources of vitamins, minerals, and antioxidents which destroy free radicals in the body which can be the precursors to cancer.
  • MAXOTA RAW is 100% grain free. WHY? When animals are fed foods high in grains, their blood sugar levels spike, then drop, and repeat this cycle over and over, which is unhealthy for animals and humans alike. High dietary protein is key in keeping steady insulin levels. It is digested more slowly and provides a sense of satiety for a longer period of time, thus possibly changing your dog's eating habits in general for the better.

NEW TO RAW? Simply transition your dog to MAXOTA RAW and get ready for some sensational changes in your dog's life!

  • Most dogs will be completely excited to eat MAXOTA RAW and will transition to a full raw diet quickly.
  • We recommend introducing your dog slowly to a raw diet to ensurethe change is positive and something they look forward to. This process can take up to 1 - 2 weeks.
  • Begin by mixing MAXOTA RAW into your dog’s current food. Start with 25% MAXOTA RAW and 75% current food.
  • After 1 - 3 days, as your dog accepts the food, feed 100% MAXOTA RAW for the morning meal and 100% current food for their evening meal for the next 4 - 7 days.
  • To determine how your dog’s system is accepting the transition to raw, monitor their stool. It should be small, firm and void of any offensive odor. *check out the video below!
  • When your dog has transitioned successfully, you can begin feeding raw foods for both meals.
  • Hint: If refrigerated food is new to your dog, try warming the transition portion of MAXOTA RAW by tempering it. Place the portion in a zip-seal, water-tight plastic bag and place in a bowl of warm water for a few minutes. To prevent nutrient loss do not use water that is too hot and do not microwave.
  • Most dogs will adapt to their new raw diet quickly and vigorously. However, some dogs are more sensitive to dietary changes. If your dog experiences soft or loose stool as a result of the transition, introduce the raw food more gradually. Mix in pure pumpkin or pure sweet potato as a natural stomach soother.

Keeping your dog happy and healthy is a lifestyle choice, just like having kids. MAXOTA RAW is just one element...

We suggest raw meaty bones such as duck necks, beef marrow bones and wholesome "people food" on occasion (carrots, apples, etc). Poultry necks and marrows are healthy treats that help with teeth cleaning and cranial muscle stimulation, while sharing whole natural "people food" is pleasurable for both you and your dog. The necks and marrows should NEVER be cooked as this changes their chemistry thus making it harder for your dog to process. We believe you become closer to your dog, a true companion, with these types of interactions while awakening and satisfying their natural and primal instincts.

Your dog’s demeanor might also change for the better on a raw diet. Who do think would be healthier and happier? A person who eats from Whole Foods or McDonalds? It just makes sense to feed raw.

By feeding your dog MAXOTA RAW and including the raw meaty bones over a period of time, you might find yourself going to the vet less frequently. the cost of feeding raw for the long term makes financial sense.

We are also advocates of basic training. Being able to communicate with your dog is key to establishing healthy boundaries about what is right and wrong for them to do. Dogs do not speak English but they are great at one word commands like sit, stay, come and heal. We believe the more time you put into teaching your dog these basic commands the easier it becomes and eventually you develop your own form of communication that is intuitive and personal.

Proper exercise is also key for optimal health. We take Duke, Diego and Chico everywhere. Sometimes if we can’t take them, we don’t go. We like walking in the in the woods with them and watching them come alive. They get to smell all those wild scents which awakens their primal instincts which we believe makes them happier. We also visit the local dog park and dog beach often which they absolutely love. We believe social interaction with other dogs and people from all walks of life makes for a well adjusted dog and human being. We also travel with them whenever we can and most places are willing to accept dogs especially after they get a chance to meet them face to face.

Common sense will win the day with the choices you make for your dog and the most important thing you can do is spend time with him or her.

You are your dog’s #1 advocate. Not us, not your vet, but YOU. We can help with their nutritional needs but it’s up to you to provide them the same unconditional love and care that they provide you.

 

BIOLOGICALLY APPROPRIATE RAW FOOD (B.A.R.F.) and AAFCO
(ASSOCIATION of AMERICAN FEED CONTROL OFFICIALS)

Biologically appropriate raw food (B.A.R.F.) is a system of feeding your pets what is "Nutritionally Sound and Nutritionally Adequate." This is the system thatMAXOTA RAW is based on. For any given species of animal, a nutritionally adequate diet, meal or feeding program is one which provides the range, the
type, the scope and the approximate balance of (nutritionally sound) food items that were eaten by that animal during its long period of evolution. Such a diet should contain most if not all the nutrients that animal requires for optimal health.

In contrast, AAFCO (Association of Feed Control Officials) states that a pet foods should be "Complete and Balanced." This agency's purpose is to oversee nutritional adequacy statements on pet food labels and is what some states (NJ & NY) have adopted to assure the available pet foods are "Complete and Balanced." AAFCO does not regulate, test, approve or certify pet foods. It's the pet food manufacturers' responsibility to manufacture the pet food according to AAFCO standards. In fact, the guaranteed analysis of the food and whether or not it truly meets AAFCO nutritional standards may never be verified by a regulatory authority.

To make any claim beyond saying that a diet is "Nutritionally Sound andNutritionally Adequate" is peddling a lie. By going beyond those two concepts of soundness and adequacy to further claim that a diet is totally "Complete" and totally "Balanced," is to speak in terms of that diet being the ultimate in nutrition. We are claiming that diet is perfect and it is scientific fraud to make that claim.

Processed pet foods are not even close to being "Complete and Balanced." There are at least four reasons for this. Firstly because no one can know the absolute nutritional requirements for any species of animal on this earth. Secondly because of the totally unsuitable nature of the ingredients used to produce processed pet foods. Thirdly because of variation in nutritional requirements between individuals, and finally because of the cooking process.

According to the National Research Council's “The Nutrient Requirements of Dogs” (NCR Guidelines) "...caution is advised in the use of AAFCO requirements without demonstration of nutrient availability, because in some cases requirements have been established on the basis of studies in which nutrients
were supplied by highly purified ingredients where digestibility and availability were not compromised by the interaction of dietary constituents and effects of processing. Practical diets formulated from commonly used ingredients are not free of such interactions and effects, and therefore may provide less available nutrients than the amounts measured by chemical analysis. For this reason, such
diets formulated to the chemically assayed nutrient levels...may prove inadequate in meeting the nutritional needs of dogs."

In other words, the net result is that analysis can demonstrate the presence of the limited number of nutrients the law says pet foods must contain, but many are partially or totally unavailable.

BARF meals that come close to being "Complete and Balanced" (i.e. nutritionally adequate) is both possible and desirable. The two basic and simple reasons this is valid are the BARF program uses a wide variety of whole raw foods, and it does not involve cooking.

The question is can raw food (BARF) meet AAFCO standards and still adhere to the principles of raw feeding?

No. What's worse, if raw foods are required to meet the same standards as kibble, AAFCO standards may actually cause raw food manufacturers to do more harm than good.

For example, AAFCO's current requirements for zinc is based on the low bio-availability of zinc in kibble: phytates in kibble bind with zinc, making zinc unavailable to the dog. With meat based raw foods, there are no phytates so this isn't an issue. Zinc also interacts with calcium. Less zinc is needed in diets lower
in calcium while more zinc is needed in diets high in calcium. If one uses NCR Guidelines, a 33 pound dog would require 52.5 mg zinc for 3500 kcal, but AAFCO would require 120 mg for the same dog. That's understandable if most of the zinc isn't bioavailable, but what happens when zinc is easily bioavailable, as it would be in a raw diet? Could the current levels cause raw manufacturers to put too much zinc in their diets in order to meet AAFCO standards? As with all micronutrients, an overdose could be harmful.

The ratios of food ingredients, such as calcium and phosphorus, vitamin D and calcium, copper and zinc, vitamin E and fats, are important. Phytates in grains and fiber and legumes bind with zinc, calcium, iron, and magnesium and make these critical minerals less available to the body. According to NCR Guidelines, "If the Ca:P ratio exceeds 2:1 or the diet contains significant amounts of phytate, (phosphorus) absorption will decrease.”

Foods with grains therefore need to add more phosphorus to meet the requirements of a dog than a meat based raw diet would. Requiring both to have the same amount of phosphorus doesn't make sense and is potentially harmful. The amount of protein on a label doesn't tell you if the amino acids are in balance with one another or if the protein is in a usable form. High heat and processing can reduce the availability of amino acids, especially lysine, methionine and cysteine.

Many of the required nutrients (and there are over 40) are reactive or labile under the conditions of extrusion and high heat, so AAFCO nutrient profiles have been established to try to make up for this.

With vitamins, many nutritionists are opposed to using chemically synthesized vitamins, and for good reasons. A natural, whole food vitamin is different from a chemically synthesized vitamin. These differences will affect how the synthetic vitamin is absorbed and utilized by the body.

Ron Carsten, DVM MS, states (The Benefits of Whole Food Nutrition in Veterinary Medicine, Whole Food Nutrition Journal): "Synthetic vitamins and other substances are added (to kibble) in an effort to compensate for this nutrient loss. However, these additives create ongoing metabolic stresses that, coupled
with the limited ingredient selection and processing of foods, leads to situations in which cellular nutritional status can be compromised, causing malnutrition."

We need standards to protect our pets from harmful imbalances, insufficientcies or excesses. When it comes to raw foods however, AAFCO standards may not be a good fit nor do they ensure true nutritional excellence for dogs.

The BARF program of feeding pets goes well beyond the standards laid down by AAFCO, and is much closer to the theoretical ideal of being "Complete and Balanced."

To achieve nutritional soundness and adequacy, it is vitally important to feed as wide a range of whole foods as possible. This principle, in addition to feeding MAXOTA RAW, will ensure that your pet will achieve optimal health and wellness for many years to come.

Gunner Williams 2014